With the increasing number of
social networking sites, computer security and user security are being brought
into question a lot. Many sites employ “cookies” which track what users are
browsing so that ads can target users/consumers specifically. For the most part
these cookies can be harmless however hackers can use these to invade
computers.
In the article “Risk and Riches in User Data for Facebook” writer Somini Sengupta outlines the problems and
arguments surrounding Facebook’s plan to go public. Sengupta says that Facebook
“is under pressure to find new ways to turn data into profit.” Facebook already
uses user’s likes to direct advertisements on homepages. The US and Europe are
arguing that user’s should have more control over their data and how it is
shared. User’s joined Facebook to network and reconnect with lost friends, not
to be the source of profit. But the bulk of Facebook’s profit does in fact come
from advertising. Europe has put fierce constraints on Facebook in which it
wants Facebook to “honor a consumer’s so-called right to be forgotten, by
deleting an individual’s data at his or her request” and also requires
containing user constraint. Lawsuits in the US have also brought woes to
Facebook accusing them of tracking user activities even after logging out of
Facebook.
Another article I found, “Putting a priority on privacy” by Steven Musil which introduces the White House and
Federal Trade Communications “Consumer Privacy Bill of Rights”. This bill
suggests that consumers have the right to notify Web sites if they wanted to be
tracked or not. Some people like the targeted ads because it leads them to
products they may like, others find them as an invasion of privacy. What do you
think? Should websites be allowed to use cookies to track user browsing? What
are some privacy issues you see arising from online tracking?
Companies like Facebook and Youtube
make their profits on the ability to sell ad space and target its users. I
think this is okay because its makes it possible for Facebook and Youtube to be
free for its users; however, I think users should have the choice of whether or
not they are tracked. Many people who aren’t computer savy or are younger users
may not realize that their browsing is being tracked and this is where I see
the problem. Even though most of the tracking is used for marketing purpose
some of it could turn out to be for malicious intent by hackers. For instance,
they can gain personal information from these sights and then spam your e-mail
with a virus. Therefore I agree with the proposed European policy stating that
users should give their consent or have the ability to opt out.